With the evolution of lifestyles and the generalization of a more conscious and authentic approach, communication is currently taking a big turn. How to find the right tone and approach to gain the loyalty of an audience and its attention in the long term?
In this section, Studio Labonheure presents the ideas and means of soft communication that the agency applies on a daily basis in its missions.
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Communication on social networks is not easy, ads, ads and more ads end up being boring and the figures confirm it. So how can you get your messages across to your audience without assaulting them with advertising injunctions? Here are the easiest solutions to put in place.
Holistic culture is a recent cultural movement that decompartmentalizes and allows brands to develop and share their worlds. What are the consequences of this emergence? Here are the keys to taking this phenomenon into account in brand communication.
Short videos are now available on all social networks. They are clever and allow you to capture the attention of your audience. The question is how to integrate them into a lifestyle content strategy. The team of Le Studio Labonheure has investigated.
All the lights are on for authenticity. Once a bit old-fashioned, the term is now popular and is being used everywhere.
The public is fed up with advertising and injunctions. They want something real, something nice... something authentic!
Travel influencers are entertaining and inspiring ever larger communities of travellers. In this article we analyse 7 influencer profiles to highlight the variety of styles and audiences reached by these personalities. Good inspiration for destinations!
In an era where the overconsumption of digital content reigns, a new type of content is emerging. Whether it's a new trend or a return to its origins, the slow-content is constantly being talked about, but what role should it play in communications?
