Press trip on memory tourism

The aim of this press trip was to invite journalists to roam the territory in order to promote and show the potential of Land of Memory. This tourist destination of memory is located on the cross-border territory of the Greater Region.

This trip was punctuated by several stages, we explain everything to you!

1 – The before

For more than a month and a half, part of the team has been working on the preparation of the press trip. The first step was the recruitment of journalists. Indeed, we targeted newspapers specialised in history, culture and/or tourism. Thus, we were able to recruit different editions from France, England and Belgium. After inviting different journalists, we had to look at the logistics. From the distribution of the places to visit, to the reservation of accommodations and transport. Each day was organised minute by minute.

The main objective: to present the whole territory through visits of various emblematic sites, and thus promote remembrance tourism and the values of the project.

2 – The on-site presence

Four members of our team went on site to accompany the journalists. Their mission : take content and supervise the trip. Every day our team accompanied the guests to the various locations to ensure that the trip went smoothly.

The intake of content was also crucial. Indeed, we accompany Land of Memory in its communication through multiple media. Our team therefore produced several photos and videos to feed the social networks, the web page, etc.

In total, the trip lasted 3 days during which we travelled through the entire Land of Memory territory.

• The first day was spent in Liege. We were able to discover the Fort of Lantin, but also the Henri Chapelle cemetery. Afterwards, we went to the Belgian Luxembourg region. The journalists could enjoy the visit of various historical sites such as the Museum of the Battle of the Bulge in La Roche. A fast-paced, intensive and above all emotional journey.
• The second day was dedicated to the territory of the Grand Duchy of Luxembourg. The day started early in the morning, with a visit of the Schumannseck Trail, and continued with a visit of various exhibitions.
• Finally, the third day focused on the territory of Verdun. A territory that offers many remembrance visits. With the visit of a trench, a citadel and of course the Douaumont Ossuary.

t was an intensive trip, which pleased the journalists present there. The press trip was also an opportunity to meet people and to lead to rich exchanges.

3 – A festive ending

But the press trip was not the end of the memorial journey. Indeed, Team Headerpop helped Land of Memory to organise an exceptional event at the World Peace Centre in Verdun.

A great event that took place in three parts:

• The first part of the evening was dedicated to the presentation of the different communication campaigns of Land of Memory. It was also the opportunity to launch the podcast that Headerpop’s studio, Spinoza Studio, has produced for the project.
• The second part of the evening was marked by a walking dinner. This was the opportunity for the different actors of the territory to meet and exchange. This gala buffet was held in an exceptional setting, within the exhibition galleries of the World Peace Centre.
• The last part was marked by the premiere of the show From Flames to Light, which took place outdoors. A visual and audio immersion with a powerful and pacifist message.

A magnificent gala, which the journalists and all the guests enjoyed.

Do not hesitate to contact our team to highlight your beautiful projects, through press relations and events like this one!