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Atout France


Headerpop has produced a press kit for Atout France for the Rugby World Cup which will take place in France in 2023. This document, distributed to the international press, aims to inspire future visitors to the World Cup. The agency wanted to present all the possibilities of nearby tourist visits in a harmonious way while promoting the sporting spirit.

Atout France has once again called on Headerpop’s expertise to highlight the French regions hosting the 2023 Rugby World Cup matches. The Headerpop team carried out research into the information, editorial and graphic layout to find the right tone and harmoniously promote France as a destination as well as this international sporting event.

Drafting of a press kit for the destination

Atout France wanted to take advantage of the World Cup to highlight the richness and diversity of the tourist offers of the cities and regions hosting the matches. Headerpop’s expertise in the field of lifestyle tourism was useful in identifying the specificities of each destination.

The cities and regions are presented from three different angles: Art of living and know-how, Culture and heritage and Outdoor activities. The rugby spirit is highlighted in the editorial content and in the choice of certain tourist activities.

This dossier has been translated into four languages: English, Spanish, Italian and Japanese.

Design and illustrations

To attract the attention of journalists, who receive many press kits, the agency has focused on visual quality. The choice of photos, the harmony of colours and the typographic work aim to produce a layout that is able to capture the attention of the media and direct them towards the most relevant journalistic angles.

Do you have a press kit to write and/or design? We are always happy to help you increase the visibility of your beautiful projects, so don’t hesitate to contact us.

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