Evancy is a brand of hotel residences that offers stays and apartments on the Opal Coast and the French Riviera. The brand was created at the very beginning of 2020 following the setting up of an entity dedicated to residences located in France.
Headerpop was commissioned to propose a new positioning for the Holiday Suite brand of hotel residences in France. This new brand to be created had to express the elegance and comfort of the offer as well as the evolution of the level of service proposed.
We prepared a strategic study and a benchmark allowing us to identify several tracks to build this new identity, a name research work followed. This approach led to the creation of the current brand “Evancy, ici chez vous” and the development of its identity and graphic charter.
Our team then accompanied the brand new Evancy communication team in the declination of the brand and its strong messages on all communication media: website, social networks, newsletters, banners etc…