YouBed is a Swedish mattress company that offers a new customer experience: a technological bed that guarantees extreme comfort, whatever the preferences of the users, thanks to a manual control capable of adjusting the firmness of the mattress.
The press kit produced aims to communicate the following message to journalists: YouBed is a solution to enrich the hotel offer in the context of the resumption of activities in the hospitality sector in 2021.
Indeed, with a reduced investment, the quality of sleep offered thanks to this technology leads, each time it has been implemented, to a significant increase in reservations (thanks to word of mouth) and the loyalty of the hotel’s clientele.
Headerpop’s role was initially to produce a press kit, a press campaign will follow at the end of the French containment period at the beginning of 2021.
