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Atout France


Headerpop designed the layout of the Atout France/Explore France 2022-2023 press kit. This document, distributed to the international press, offers a large amount of tourist information while sharing a sustainable and authentic vision of tourism in France.

Atout France has once again called on Headerpop to highlight the 13 regions of mainland France in the Explore France 2022-2023 press kit. Headerpop brought its know-how to enhance French destinations through their lifestyle, in an approach that is both authentic and sustainable.

Visual and inspirational impulse

In this dossier, France asserts itself as a sustainable travel destination. The separation of the dossier into several categories (nature, culture and art of living) is intended to draw the attention of journalists to this wide variety of sustainable tourism offers. A thematic reference map was used to help foreign journalists discover the region. This dossier was then translated into 6 languages.

redactionnel pour Atout France

Design and illustrations

To capture the attention of international journalists, it is essential to capture their attention through the visual quality of the press kit. The choice of photos, colours, typography and the originality of the layout have all been carefully thought out by our teams.

redactionnel pour Atout France

Do you have a press kit to write and/or layout? We are always happy to help you increase your press visibility, so please contact us.

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