Achievements

We support sustainable brands and tourist destinations motivated by positive change and new, more authentic uses.

All our projects

PRESS KIT SPORT TOURISM

Headerpop has produced a press kit for Atout France for the Rugby World Cup which will take place in France in 2023. This document, distributed to the international press, aims to inspire future visitors to the World Cup. The agency wanted to present all the possibilities of nearby tourist visits in a harmonious way while promoting the sporting spirit.

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PRODUCTION OF A PROFESSIONAL COACHING PODCAST

Headerpop has produced its first business coaching podcast, with the help of its podcast studio Spinoza. The agency's motivation is to help brands in their slow communication approach. "Lifestyle Communication" is a fast-paced, dynamic series that delivers directly applicable advice on how to add value and personality to a brand.

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EXPLORE FRANCE PRESS KIT

Headerpop designed the layout of the Atout France/Explore France 2022-2023 press kit. This document, distributed to the international press, offers a large amount of tourist information while sharing a sustainable and authentic vision of tourism in France.

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W83 Local Test Shop

Photo shooting of values and lifestyle

CommunicationContentEditorial

The local test shop W83 welcomes Le Monde de Jahi. This beautiful project aims to highlight the representativeness among children by fighting against prejudice and discrimination. Awareness-raising workshops are set up for professionals. A shop section offers books, toys and children's clothing that illustrate different cultures, types and disabilities.

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Entreprendre XXL

Communication Coaching

The local test shop W83 was born from the initiative of the municipality of Ixelles and Entreprendre XXL. The ambition is to help project leaders in the field of sustainable development to develop. Our mission is to accompany these project leaders by offering them coaching in communication.

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EDITORIAL AND DESIGN SUSTAINABLE TOURISM

CommunicationEvents

Atout France is the French tourism development agency that promotes French tourist destinations in France and abroad. Headerpop has accompanied an important international promotion campaign dedicated to sustainable tourism in French overseas territories.

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CREATION OF A BRAND PODCAST

Have you heard of lifestyle communication? A more human, more sincere, more authentic vision of communication. Gone are the sales messages that are repeated and published en masse! We prefer to transmit real emotions on a human scale and create a strong link with our audience. The Headerpop team shares its know-how in a fun and instructive podcast, "The Lifestyle Revolution".

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DEVELOPMENT OF A BIOSOURCED RANGE

CommunicationContentEditorial

Merveyl has been supplying hotel products to many establishments since 1993. Recently, the brand launched a new line of bio-based hotel products. I'm green™ slippers and flip-flops made from sugarcane in an environmentally friendly way. Headerpop was responsible for supporting the launch of this eco-friendly innovation!

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Marche en Famenne

CREATION OF A PODCAST ABOUT TOURISM

Vicky à Marche is a podcast series mixing humor and travel that tells the crazy adventures of Vicky on the destination of Marche-en-Famenne. Six episodes were produced by the Spinoza Studio in June 2021.

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LIFESTYLE ADS SOCIAL NETWORKS

Headerpop developed the Yoäg brand's advertising strategy on social networks, firstly with the aim of raising awareness and developing the community, and secondly with the aim of converting people to book yoga holidays.

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Territorial marketing and community of inhabitants

CommunicationContentEditorial

Mon Ardenne is the community of the region's inhabitants, each one sharing his or her experience or journey in the Ardennes and receiving good tips from other members. This project, carried out for the Ardenne brand, aims to promote this beautiful, natural, lively and attractive region through the eyes of its inhabitants.

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Plus Beaux Villages de Wallonie

REALIZATION OF A TOURIST PORTAL

CommunicationEditorial

The non-profit organisation Des plus beaux villages de Wallonie, groups together the tourist communication of 30 traditional villages of Wallonia with an original and surprising architectural and cultural heritage. The ABSL brings together this tourist offer to propose visits aimed at discovering a more intimate, authentic and subtle Wallonia.

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CREATION AND ANIMATION OF A LIFESTYLE ESHOP

CommunicationEditorial

Feww is a lifestyle eshop, where you can find mainly creative products and care designed to improve our daily well-being. All the products on offer are produced in small series with an ethical and sustainable approach.

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COMMUNITY MANAGEMENT ECO-RESPONSIBLE OPTICIAN

Seed is the first Belgian optician where everything is eco-responsible, from the production of the glasses to the design of the store. Located in the heart of Brussels, it is the only totally ethical and sustainable alternative to traditional opticians in Belgium.

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Visit Ardenne

DESTINATION COMMUNICATION CAMPAIGN

CommunicationContentEditorial

Visit Ardenne, the cross-border destination between Belgium, France and Luxembourg, is a surprising and nearby region, ideal for escape and adventure. The slogan "Go far, next door" sums up the spirit of the 360° campaign realized with Headerpop.

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Yoag

YOGA AND LIFESTYLE BRANDING

CommunicationContentEditorial

Yoäg is a community of Yoga enthusiasts, initiated by Coralie Sawruk, teacher and creator of Yoga podcasts.
Yoäg shares its simple and harmonious lifestyle with "Yoägers" of all levels who can sign up for Yoga breaks and Yoga retreats, to recharge their batteries and enjoy a beneficial disconnection.

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Ramarkable France

Remarkable France

PRESS RELATIONS TOURISM PROMOTION

CommunicationEvents

#RemarkableFrance is a tourism promotion campaign carried out by Atout France to promote less-known French cities with a strong appealing potential in a slow tourism spirit and off the beaten track.

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EXHIBITION AND VERNISSAGE COMMUNICATION

ContentEditionEvents

Raphael: Impossible Exhibition, is an exhibition of 45 works by the famous Italian Renaissance painter. Organised by the Marche Region of Italy, in collaboration with ENIT and with the support of the Italian Ministry of Cultural Activities and Tourism, the exhibition took place in early 2020 at the Convention Center on Brussels Square.

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Saint Pierre et Miquelon

Saint Pierre et Miquelon

DESTINATION PRESS CAMPAIGN

A press campaign was organised throughout France to promote the archipelago of Saint-Pierre and Miquelon as a new tourist destination. Located in the east of Canada, this French archipelago at the end of the world is a true discovery.

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PODCASTS STUDIO CREATION

Headerpop has set up its own podcast studio. The Spinoza Studio produces lifestyle-audio's with which trends or live-adventures can be discovered in total immersion.

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Union des artistes

Union des artistes

WEB PLATEFORM ARTISTIC COMMUNITY

The Union Des Artistes is the oldest cultural association in the field of entertainment in Belgium. Since 1927, its mission has been to defend the professional interests of Belgian (and foreign) artists who join its organisation. The association offers its members many advantages and represents them in official institutions.

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ART SCHOOL DIGITAL COMMUNICATION

ContentEditorial

The EMA-CNIFOP (Centre international de formation aux métiers d'art et de la céramique) is an art and ceramics school in Burgundy. This centre of excellence in ceramics offers long training courses and specialised courses in the art of the earth, water and fire.

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Atout France Benin

PUBLISHING OF TOURISM STUDIES

Atout France is the development agency of France as a destination. One of its missions is to provide its partners with tools for understanding the situation, such as publications or study books.

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CONCEPT STORE NOTORIETY STRATEGY

CommunicationContentEvents

Kanal Store a 160m2 ephemeral concept store located in the heart of Brussels, inside the Kanal Museum - Centre Pompidou. It is a place entirely dedicated to Belgian creation. The museum is currently under construction for two years, so the Kanal Store is closed since 30 June 2019.

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