When the surprise is part of the trip
Over the past few years, several travel agencies have specialized in mystery travel. These new offers tell us a lot about the future of tourism and the current motivations of travelers.
Studio Labonheure observes new uses here and elsewhere to offer communication that is in tune with the times, fresh, positive and creative.
On our blog, we share ideas about new lifestyles, sustainable practices, new kinds of travel and digital tools that have caught our attention.
Are you interested in these topics? Follow us and don't hesitate to write to us to discuss these subjects!
Over the past few years, several travel agencies have specialized in mystery travel. These new offers tell us a lot about the future of tourism and the current motivations of travelers.
The excessive luxury and bling bling style of the 2000s - Paris Hilton style - is no longer a dream come true! So how do you promote a high-end brand in 2022? We give you the codes for a more natural approach, in a refined slow living mood.
Communication on social networks is not easy, ads, ads and more ads end up being boring and the figures confirm it. So how can you get your messages across to your audience without assaulting them with advertising injunctions? Here are the easiest solutions to put in place.
All the lights are on for authenticity. Once a bit old-fashioned, the term is now popular and is being used everywhere.
The public is fed up with advertising and injunctions. They want something real, something nice... something authentic!
Discovering the world, getting out of one's environment, this is what woofing is all about. A new form of tourism that aims to support sustainable and ecological agriculture through an educational work exchange. In short, it is an innovative and affordable tourism for all.
Today's society is looking for a new Eldorado, it is definitely not the appearances that make us dream anymore. In response to an increasingly artificial world, nature is asserting itself in all areas of lifestyle, we explain how...
After years of beach or ski holidays, tourists want something different. We talk to you about artisanal tourism, a new way of experiencing holidays by offering an authentic and creative interlude, right next door!
The public has a passion for vintage uses, objects or fashion, and this is not only nostalgic, but also a way to consume more sensibly without depriving oneself. Le Studio Labonheure presents the most striking examples of this cool and sustainable trend.
Our consumption is constantly changing, from overconsumption to local consumption. Trends are towards quality products that last over time, authentic objects that have never been seen anywhere else, that tell a story. But how do you communicate when you are an artisan?
In an era where the overconsumption of digital content reigns, a new type of content is emerging. Whether it's a new trend or a return to its origins, the slow-content is constantly being talked about, but what role should it play in communications?
Lifestyle communication is THE new way to follow to seduce your audience, but you still have to understand how to use it. Focus on this new trend that is attracting more and more brands.
Press relations are changing with the times, and we tell you how to adapt thanks to digital. Modern tools for creating innovative press conferences and new techniques for media relations are emerging. Let's discover them together!